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The first trailer for Marvel’s Inhumans is here and, well, it doesn’t look that great really.

Whilst they might not have the high profile of the X-Men or Spider-Man Marvel’s Inhumans have been around for decades first appearing in the 60’s. The origins of the Inhumans are a little convoluted but simply put they’re the result of genetic engineering by the Kree (an alien race) on primitive man in the hopes to use them against their foes the Skrulls (another alien race) in a war. The Kree abandoned their plans and left the Inhumans behind on the Moon. Completely seperate from the rest of humanity they developed their own advanced society in the city state of Attilan.

Whilst the enigmatic Black Bolt (Anson Mount) might be the King of the Inhumans, capable of levelling a city just by whispering, Medusa (Serinda Swan) is Queen of the Inhumans and no mere trophy wife either.  Medusa is not only a central figure within the Inhumans society, acting as interpreter for the silent Black Bolt (communicating via sign language) and helping conduct affairs of the state, she’s also a skilled and capable fighter. Medusa’s lengthy hair has greater tensile strength than iron wire and she can control and manipulate it at will. She can lift, hold and move objects (including people) using her hair and also use it for precise tasks like picking a lock. You’d never know any of this from what you see in the trailer though as there’s no indication she has any powers, or any importance, at all. She doesn’t even speak.

What’s really interesting is the poster for Inhumans gives the impression that, understandably, Black Bolt, Medusa and Maximus are the main characters of this series but the trailer, the first trailer which will impact the first impression that potential viewers have, utterly fails to show why Medusa is on that poster.  Whilst it’s out of context it does seem to be indicating Medusa is basically helpless before Maximus who seemingly subjugates with no problems at all.

Marvel is pretty appalling at representation for anyone who isn’t a white guy in their on screen universe. Medusa in Inhumans could be a prime opportunity to add another ‘strong female character’ to Marvel’s on screen presence (granted it’s a white woman) but the trailer utterly fails to give any impression that she matters at all in the world of the Inhumans, that’s besides the complete absence of her powers.

Black Bolt’s treacherous brother Maximus (Iwan Rheon) gets the main focus of this first trailer but the stand out by far is actually Lockjaw, the huge teleporting dog that serves as Black Bolt’s guardian of sorts. Inhumans could be a great drama about a royal family that just happens to have strange abilities/powers but this trailer doesn’t do a good job of selling it. There’s a definite sense that it really doesn’t have the budget to do these characters properly given their visual effects intensive powers.

There’s a lot of noise about Inhumans being shot on IMAX but there’s little evidence as to why it’s been shot on IMAX, almost everything about the first trailer looks amateurish, bland and low budget in a bad way. Whilst the marketing seems to be trying to make it seem like ‘event’ TV the actual trailer does the opposite.

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